Success Continues for o2wireless Solutions
Gold ADDY Follows Record Fourth Quarter Results

April 3, 2001 — Atlanta, GA — The wins keep coming for o2wireless Solutions, Inc., one of the most recognized success stories in the Atlanta technology community. The latest is a gold ADDY award from the Atlanta Ad Club for the integrated rebranding campaign created for the company by charbaxter.communications, a national advertising agency based in Atlanta.

“We’re very pleased with the recognition of our agency’s work,” said Char Baxter, CEO of charbaxter.communications. “But the real award for us comes from our client’s success.” Year 2000 fourth quarter results for o2wireless totaled $45.7 million, an increase of more than 97% over the previous year. The company was also nominated for the Most Successful IPO by the Technology Association of Georgia, and the rebranding campaign was nominated for the Best Marketing Campaign in the Excellence in Business Awards, a telecommunications industry event.

The rebranding campaign “we’re already there” won the gold American Advertising Award (ADDY) for the Best Integrated Marketing Campaign in Atlanta for 2000, presented at a ceremony last month.

In the spring of 2000, what was once Clear Communications Group approached charbaxter.communications with a name that had little or no equity to leverage in their upcoming IPO. The agency set to work reinventing Clear Communications Group into o2wireless, creating a campaign that supported the new name with advertising, collateral, and a new Web site. “The name o2wireless provided a fresh face to the marketplace, and a way to define the comprehensive nature of the solutions o2wireless provides to the telecommunications industry,” said Baxter. “The new brand is clearly recognizable and conveys the message that o2wireless is helping companies breathe easy in a rapidly changing environment.”

Stephen F. Johnston, Sr., chairman and CEO of o2wireless, agrees. "You wouldn't usually expect an advertising agency to be so skilled in naming companies, but it's one of charbaxter.communications' strengths. With the agency's unparalleled expertise in the technology industry, they nailed the right positioning for us right away.”

About o2wireless Solutions, Inc.

Founded in 1991, o2wireless Solutions, Inc., provides comprehensive integrated network solutions to all sectors of the global telecommunications industry, from wireless and broadband carriers to equipment vendors and tower companies. By offering integrated services that help customers rapidly plan, design, deploy and maintain their wireless networks, o2wireless Solutions provides the infrastructure telecommunications companies need to satisfy their customers and expand their markets.

About charbaxter.communications

With over $4 million in billings for 2000 and a full-time staff of 20, charbaxter.communications traces its roots back to 1991. Early clients included SAP America, Deloitte Consulting and Imlay Investments. The agency continued its high-technology focus by developing award-winning branding strategies for technology leaders across North America. These included Sequent Computer Systems, Portland, OR; i-Cube, a Cambridge, MA-based company that was acquired by Razorfish; Clarkston-Potomac, Raleigh; and Atlanta-based companies such as SQL Financials (now Clarus), SynQuest, Inc., Optio Software, and Manhattan Associates. Other clients range from startups to established players including Atlanta’s Spectrum Software, Magnet Communications and The Complex Sale. The agency is a sponsor of the Technology Association of Georgia.