Char Baxter, CEO
Char Baxter Communications
770.934.0563 ext. 221
Names New Senior Writer
charbaxter.communications Promotes Lashley to Senior Writer
ATLANTA—charbaxter.communications, an agency specializing in integrated marketing services for the technology industry, has announced the promotion of Stephen Lashley to
Senior Writer. Lashley joined the firm in February 2000.
“The results Steve has achieved for high-profile accounts such as Covast, o2wireless Solutions, Spectrum Software and The Complex Sale are outstanding,” said Char Baxter, CEO and founder of the Atlanta-based agency. “Now he has even greater opportunities to unleash his full talent for our clients best interests.”
Another project in which Lashley has been heavily involved is Southern Beat, a series of television programs on the history of southern music. Produced by Dennis Baxter Productions in the broadcast unit of charbaxter.communications, the series was picked up recently by PBS for an initial six episodes. The first episode is set to air in October in conjunction with the Georgia Music Hall of Fame annual awards program.
“Steve has done a wonderful job scripting the episodes, writing copy for www.southernbeat.com, and interviewing some of the stars featured in the program,” said Char Baxter, whose agency has provided marketing support for the program. ”The show has been a great opportunity for Steve and all of us at charbaxter.communications to flex our creative muscle.”
Though Lashley will be involved in scripting future episodes of the program, his primary focus will remain the technology industry, as well as financial services, franchising, health care and others that fit the agency’s core competencies. “charbaxter.communications will accomplish great things in its second decade, and I look forward to being a part of it,” Lashley said.
Lashley has extensive experience in writing about technology, including telecommunications, health care systems, e-commerce and e-learning solutions. Previous writing experience includes the field of automotive technology. He also served as marketing director for the Maryland Citizen, a political journal covering the beltway area. He holds a bachelor’s degree in communications, with a specialty in marketing, from Loyola College in Maryland.
With over $4 million in billings for 2000, charbaxter.communications traces its roots back to 1991. Early clients included SAP America, Deloitte Consulting and Imlay Investments. The agency continued its high technology focus by developing award-winning branding strategies for technology leaders across North America. These included Sequent Computer Systems, Portland, OR; i-Cube, a Cambridge, MA-based company that was acquired by Razorfish; Clarkston-Potomac, Raleigh; and Atlanta-based companies such as SQL Financials (now Clarus), SynQuest, Inc., Optio Software, Manhattan Associates and o2wireless Solutions, whose integrated rebranding launch won a 2000 gold ADDY award for the agency. Other clients range from startups to established players including Atlanta’s Spectrum Software, Magnet Communications and The Complex Sale. A sponsor of the Technology Association of Georgia, the agency is also pro bono sponsor of the Georgia Coalition for Arts Education, a group that is working for legislation and funding to ensure arts education is a requirement in the Georgia public school curriculum. In addition, the agency sponsors and provides marketing support for Southern Beat, a PBS series on the history of southern music.# # #