Linda Healan
678.546.9523
email: healanpr@bellsouth.net

DAOU Selects Atlanta Agency for Marketing and Advertising

ATLANTA—(January 28, 2002)—DAOU Systems, Inc., a technology infrastructure solutions provider for the health care industry, has hired charbaxter.communications to create a comprehensive rebranding campaign that includes advertising, print collateral, interactive, and public relations.

“We were looking for a firm that would give us great professional expertise and knowledge of the healthcare information technology industry and we found it in charbaxter.communications,” said James Roberto, DAOU’s CEO and president. “We’re impressed with the agency’s solid track record in the technology industry, and their broad scope of services. I’m confident they can handle the ambitious goals we’ve set for ourselves as our company reinvigorates its sales and marketing efforts.”

“It’s no news to anyone that people were very cautious about starting new marketing projects late last year, but the view is certainly different in the first quarter of 2002,” said Char Baxter, CEO of the Atlanta-based integrated marketing agency. “We’re starting projects with new clients and established ones inside and outside Atlanta, and are extremely pleased about adding DAOU to the roster. With its strong new management team and its already familiar presence in the healthcare market, we’re looking forward to helping the company build an innovative new identity over the next few months.”

The agency recently completed Phase I of a rebranding campaign for another technology company—Atlanta’s ClientLink, Inc.—and is preparing to announce a major contract signed this week with a Raleigh-based firm.

About DAOU Systems, Inc.

DAOU provides a broad range of technology infrastructure consulting services to the U.S. healthcare industry. Over the years the company has worked with more than 1,300 healthcare organizations, including many of the nation's top 100 integrated delivery systems and middle-market payer organizations. DAOU will be moving its headquarters soon from San Diego, CA, to Exton, PA, outside Philadelphia.

About charbaxter.communications

Since 1991, charbaxter.communications has focused on integrated marketing programs for international, national and local technology firms. The agency has a blue chip client roster including SAP, Deloitte Consulting, Sequent Computer Systems, i-Cube, Clarkston-Potomac, SQL Financials (now Clarus), SynQuest, Inc., Optio Software, Manhattan Associates and o2wireless Solutions. Other clients range from startups to established players including Spectrum Software, Magnet Communications, Hyperwave, IDS-Scheer, Covast Corporation and ClientLink. A full-service agency, charbaxter.communications offers strategic, creative and public relations services.