With Billings at $1.4 Million, 2002 A Profitable Year for Agency

ATLANTA—(February 28, 2003)—Char Baxter Communications, an agency specializing in integrated marketing services for the technology industry, had total billings in 2002 of more than $1.4 million.

“2002 was a good year for us, resulting in a higher profit margin than we achieved in 2001,” said Char Baxter, CEO of the Atlanta-based agency. “With the events of Sept. 11, 2001, and the nation’s economic downturn, the year was a tough one for so many of us in marketing and advertising, as well as high tech in general. We are very pleased that our numbers look so good.”

Baxter said the agency took steps to streamline operations that have benefited the bottom line without sacrificing the levels of service clients have come to expect from Char Baxter Communications. “Our full-time employee base is smaller than it was several years ago, but at the same time we have grown our consortium of strategists, writers, designers, webmasters and public relations professionals into a more powerful engine than ever. With resources like this, we’re able to assemble a seamless team of experts very quickly, one that is tailored to fit the requirements of each client. And because our overall costs are down, we can honestly say we’re doing more with less.”

The change has been a positive one for Char Baxter Communications. “They say that tough times make you stronger,” said Baxter. “In our case—happily—it’s true. We’re proud of our financial stability over the 11 years we have been in business. And we have every indication 2003 will be another growth year for us.”

Major clients of 2002 included Daou Systems, Inc., an Exton, PA-based provider of IT consulting and management services to healthcare organizations; Inovis, Inc., an Atlanta-based enabler of B2B trading communities; Peopleclick, Inc., a human resources software firm in Raleigh, NC; S1 Corporation, an Atlanta-based provider of financial services software; and The Complex Sale, an Atlanta-based sales methodology and consulting company.

About Char Baxter Communications

Char Baxter Communications is one of the leading integrated branding and marketing agencies specializing in the high technology industry. Founded in 1991, the agency has created winning marketing strategies for technology companies at every phase of evolution—from introducing start-ups to transforming existing companies and products to launching global business units for large, well-established firms. Services range from advertising and interactive development to video production and public relations. Located in Atlanta, GA, USA, Char Baxter Communications serves local, national and international clients, including some of the largest and best-known technology companies in the world.