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Char Baxter, CEO
Char Baxter Communications
770.934.0563 ext. 221
email: cbaxter@charbaxter.com
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S1 Corp. Contracts with Agency for New Corporate Identity

ATLANTA—(May 15, 2002)—S1 Corp., a leading global provider of enterprise software solutions to the financial services industry, has contracted with Char Baxter Communications to create a new corporate identity for the Atlanta-based company.

The contract includes a print advertising campaign, marketing collateral and web site.

“We want more than a fresh look,” said Chris Watson, director of corporate communications for S1. “We came to Char Baxter Communications because they are known for their ability to clarify a company’s message. And in the crowded financial services technology marketplace, clarity can make the difference between success and losing out to the competition.”

Char Baxter, CEO of the Atlanta-based agency, said S1 is a good fit for the strategic creative abilities of her team. “We are most intrigued by S1’s integrated delivery channel management technology and what it offers financial services organizations. And because we have worked with numerous companies in the financial services sector, I am confident we can meet the firm’s aggressive schedule for deliverables. With our technology expertise and our proven methodology for developing branding programs, we can move very quickly to deliver results.”

About S1

More than 4,000 banks, credit unions, insurance providers and investment firms rely on S1 solutions to increase revenue opportunities, reduce total cost of ownership and build customer loyalty. S1 is the only financial solutions provider that offers both a complete suite of best-of-breed products for automating customer interactions across all channels, as well as a common architecture that provides a superior level of data integration across all departmental silos and customer interaction points. Additional information about S1 and its proven products and services is available at www.s1.com.

About Char Baxter Communications

Char Baxter Communications is one of the leading integrated branding and marketing agencies specializing in the high technology industry. Founded in 1991, the agency has created winning marketing strategies for technology companies at every phase of evolution—from introducing start-ups to transforming existing companies and products to launching global business units for large, well-established firms. Services range from advertising and interactive development to video production and public relations. Located in Atlanta, GA, USA, Char Baxter Communications serves local, national and international clients, including some of the largest and best-known technology companies in the world.

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