Char Baxter Communications Launches Marketing Packages for Early Stage Companies

ATLANTA—(March 8, 2004)—To serve clients in the start-up or early transitional stages of their lifecycles, Char Baxter Communications, a branding consultancy providing integrated marketing and public relations services to the technology industry, has announced a new offering.

The morethink Market Launch modules are packaged professional services tailored to the branding and budgetary needs of venture capital portfolio companies. The modules are designed to prepare new companies for a market or product launch or other critical event. By combining its proven morethink methodology with targeted tactical elements, Char Baxter Communications equips start-up clients with powerful and cost-effective marketing tools during this critical stage of development.

"Our Market Launch modules are designed for early-stage companies with limited budgets but unlimited opportunities, as well as established mid-sized companies seeking redefinition or repositioning," said Char Baxter, founder and CEO of Char Baxter Communications. "When every penny is counted, often by outside investors, marketing budgets must be realistically aligned. We meet that need," she added.

Three modules are currently offered. The basic start-up launch package delivers a positioning statement and tactical elements to an internal marketing team for implementation. Deliverables include logo, tagline, stationery system design and basic website.

In the level-two launch package, these services are enhanced with a go-to-market strategy, including branding and public relations platforms, a basic corporate overview brochure and an enhanced website. The third-level launch package includes an integrated marketing and public relations tactical execution plan, additional corporate collateral, print and web advertising campaign and initial media planning services.

"Technology is alive and well in Georgia. The emerging securities and biosciences industries, as well as entrepreneurial companies, present an enormous market for our market launch modules. We know how to help companies put down roots through branding and marketing strategies that will deliver a return of higher valuations in the years to come," said Baxter.

More information can be obtained by contacting Mark Estes, director of business development, at 770.934.0563.

About Char Baxter Communications

Char Baxter Communications is one of the leading integrated branding and marketing firms specializing in the high technology industry. Founded in 1991, the consultancy has created winning marketing strategies for local, national and international clients, including some of the largest and best-known technology companies in the world.

Char Baxter Communications most recently played a key role in the success of the 2003 Georgia Technology Celebration. Char Baxter, the firm's CEO, chaired the Celebration's public relations and advertising efforts. As part of this effort, the firm created the Technology Timeline, which chronicles a century of growth for Georgia's technology industry.