Char Baxter Communications Partners with I.B.I.S. to Lead Market Repositioning Effort

ATLANTA—(April 5, 2004)—I.B.I.S, Inc., a provider of Microsoft Business Solutions and Microsoft Outstanding Partner of the Year for two of the last three years, has retained Char Baxter Communications, a branding consultancy providing integrated marketing and public relations services to the technology industry.

Char Baxter Communications will assist I.B.I.S. in its demand creation and market expansion efforts. In addition to being one of the top one percent of Microsoft Partners worldwide that has earned the Microsoft Inner Circle Award, I.B.I.S. delivers Microsoft ERP, CRM, Field Service applications and Microsoft infrastructure technology enhanced with accelerated implementation and business transformation services to the Fortune 1000 market.

"We turned to Char Baxter and her team because of their hard-earned reputation and domain expertise in assisting technology companies," said Rick Nichols, I.B.I.S. principal and chief marketing officer. "Char understands ERP like no other marketer, and her firm's ability to deliver results quickly and effectively is well-proven."

"We're thrilled to add I.B.I.S. to our client portfolio," responded Baxter, "and excited to be working with Rick Nichols again—a relationship that includes rolling out SAP's vertical industries initiative in North America. We realize that the value we can bring through integrated marketing strategy can accelerate the growth of our clients in more ways than revenue. Brand clarity and market differentiation can dynamically affect growth."

Andy Vabulas, CEO of I.B.I.S., stated, "We have an aggressive revenue target and growth strategy this year. With help from Char Baxter Communications, we hope to exceed it."

About I.B.I.S., Inc.

Founded in 1989, I.B.I.S., Inc. is a leading enterprise business solution provider for companies seeking to gain a competitive advantage through Microsoft technology solutions.

I.B.I.S., Inc. is a full-service consultancy providing business transformation solutions related to Microsoft Business Solutions' ERP, SCM and CRM application systems, as well as Microsoft infrastructure products.

I.B.I.S., Inc. is a Microsoft Business Solutions Gold Certified Partner, a Microsoft Business Solutions Inner Circle Partner, a Microsoft Gold Certified Partner for Enterprise Systems and the winner of both the 2001 and 2003 Outstanding Partner of the United States award.

About Char Baxter Communications

Char Baxter Communications is one of the leading integrated branding and marketing firms specializing in the high technology industry. Founded in 1991, the consultancy has created winning marketing strategies for local, national and international clients, including some of the largest and best-known technology companies in the world.

Char Baxter Communications most recently played a key role in the success of the 2003 Georgia Technology Celebration. Char Baxter, the firm's CEO, chaired the Celebration's public relations and advertising efforts. As part of this effort, the firm created the Technology Timeline, which chronicles a century of growth for Georgia's technology industry. Baxter was recently nominated for the 2004 Woman of the Year in Technology Award sponsored by the Technology Association of Georgia.