Char Baxter Communications Launches New Business Model
Firm Marks 15th Anniversary with "Virtuosity"

Atlanta — (May 5, 2006) — Char Baxter Communications, branding and marketing strategists for B2B and B2C firms since 1991, announced today the launch of its "Virtuosity" business model — a breakout from traditional agency practices. By going virtual, the agency is evolving from a bricks-and-mortar firm to a consortium of experts who will work with clients in a tightly focused, low-overhead team approach.

"Recognizing how much the technology and advertising industries have changed over the past few years, we’ve made changes, too, and judging from the response of our client base, it’s a change for the better," said Char Baxter, CEO. "Companies are responding to our ability to deploy strategic talent exactly where they need it — no more, no less — through a consortium that is more nimble and more responsive than the traditional agency."

Baxter has relocated her practice to North Georgia, one hour north of Atlanta on Lake Lanier. "We can now provide clients more freedom and flexibility in developing and implementing strategic marketing programs. Because we no longer have traditional agency overhead, we’re leaner, and we can pass that leanness onto our clients. We call it Virtuosity, this greater freedom to assemble just the right team to fit the account. Our clients get the same spot-on strategy, delivered more efficiently and cost-effectively."

Recent clients who have received the benefit of the new business model include EzGov Europe, Clarkston Consulting, Hotel Booking Solutions, Inc, Mercer University, Nokia Networks and The Complex Sale.

About Char Baxter Communications
Founded in 1991 by Char Baxter, a technology industry vet with more than 25 years experience in strategic marketing, advertising, branding and public relations, Char Baxter Communications has served both national and international companies, including SAP America, Deloitte Consulting, Optio Software, Manhattan Associates, IBM, Microsoft, Hyperwave, S1 Corporation, Checkfree, Mercer University, and Nokia Networks. Baxter’s firm has supported the Technology Association of Georgia, co-chaired The Georgia Technology Celebration in 2003, and produced the Georgia Technology Timeline. Baxter co-Chaired the Georgia 1st Initiative with John Yates, Morris, Manning and Martin. She has been twice nominated for Woman of the Year in Technology — 2004 and 2005 — and has received numerous awards for excellence in advertising and marketing.