Mark Pulda, Marketing Coordinator
o2wireless Solutions, Inc.
Char Baxter, CEO
Char Baxter Communications
770.934.0563 ext. 221
Clear Communications Group Reinvents Itself As o2wireless Solutions
August 30, 2000 — Atlanta, GA — Clear Communications Group, a leading provider of integrated network solutions to the telecommunications industry, today announced the launch of a branding campaign centered around its new identity as o2wireless Solutions, Inc. The new name and positioning strategy are the work of charbaxter.communications, a national advertising agency based in Atlanta, and coincide with o2wireless' recent IPO.
"You wouldn't usually expect an advertising agency to be so skilled in naming companies," said Stephen F. Johnston, Sr., chairman and CEO of o2wireless Solutions. "But it's one of charbaxter.communications' strengths. With the agency's unparalleled expertise in the technology industry, they nailed the right positioning for us right away." Headquartered in Atlanta, o2wireless provides integrated network solutions to all sectors of the global telecommunications industry--from wireless and broadband carriers to equipment vendors and tower companies.
"o2wireless is already at the future of wireless communications," said Char Baxter, CEO of charbaxter.communications. "Its integrated, end-to-end network services help companies breathe easy in a rapidly changing marketplace, giving them the ability to keep pace with change, to gain freedom from the restraints of old technology and processes, and to do it safely and securely. That's the value proposition we wanted the new name to convey."
As part of the integrated campaign, charbaxter.communications developed a new logo for o2wireless, a deep blue and gold circle that looks as if it was quickly sketched on paper. "The logo suggests rapid movement, and speaks to the fact that our services are full-circle, end-to-end," said Mark Pulda, marketing coordinator for o2wireless. "Paired with our new name, it makes quite an impact, and conveys what our company's all about in a clear, memorable way."
charbaxter.communications also developed a new web site, www.o2wireless.com, an integrated print and direct mail advertising campaign, and a complete collateral kit. "Every deliverable we provide is geared toward reinforcing o2wireless' market position as the next-generation leader in the telecommunications industry, building on its reputation as an established company with a record of success," said Baxter. "Working with Johnston and his team was a pleasure, because they gave us great creative freedom, and welcomed our ideas with eyes on the future, not the past."
About o2wireless Solutions, Inc.
Founded in 1991, o2wireless Solutions, Inc., provides comprehensive integrated network solutions to all sectors of the global telecommunications industry, from wireless and broadband carriers to equipment vendors and tower companies. By offering integrated services that help customers rapidly plan, design, deploy and maintain their wireless networks, o2wireless Solutions provides the infrastructure telecommunications companies need to satisfy their customers and expand their markets.
Clients include: Wireless Carriers--Bell Atlantic, Carolina PCS, Nextel and Sprint; Broadband Carriers--Adelphia Business Solutions, Clearsource, Knology and Teligent; Equipment Vendors--Alcatel, Ericsson, Motorola and Nortel Networks; Tower Companies--Clearshot, Crown Castle, SBA and SpectraSite.
Founded in 1991, charbaxter.communications worked with SAP America, Deloitte Consulting and Imlay Investments, then developed award-winning branding strategies for more and more technology leaders across North America. Clients included Sequent Computer Systems, Portland, OR; i•Cube, a Cambridge, MA-based company that was recently acquired by Razorfish; Dallas-based i2 Technologies; Clarkston•Potomac, Raleigh; and Atlanta-based companies such as SQL Financials (now Clarus), SynQuest, Inc., Optio Software and Manhattan Associates.
Today the agency's clients range from startups to established players including Ockham Technologies, Atlanta, GA; Synermedics, Atlanta, GA; MindLever, Raleigh, NC; and Magnet Communications, Atlanta, GA. charbaxter.communications closed 1999 with over $3 million in billings and a full-time team of 15 employees. The agency is a member of the Technology Association of Georgia.
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