Char Baxter, CEO
Char Baxter Communications
770.934.0563 ext. 221
Ockham Teams with charbaxter.communications as Partner in Growth
Launches Successful Branding Initiative Created by Agency
June 12, 2000 — Atlanta, GA — Ockham Technologies Inc., an Atlanta-based sales management software company, today announced a partnership with charbaxter.communications to provide strategic creative services for a second phase of booming growth.
"charbaxter.communications did incredible work for the rollout of our brand at the eCRM 2000 Conference and Exhibition in Los Angeles in April," said Jim Triandiflou, President and CEO of Ockham Technologies, one of Atlanta's fastest growing technology firms. "We consider the agency to be part of our team, a key contributor to the success of our company, with unsurpassed expertise in B2B technology, great creative spirit, and intelligence. Their work is just damn good. And their involvement will be essential to us as we move through our next phase of growth."
An Atlanta-based agency that provides integrated advertising and marketing services to technology and e-technology companies, charbaxter.communications created branding strategies for Ockham and its salesmanagement.com web site, an online resource for sales managers to access software applications, benchmark data, best practices, and an international network of sales management experts. "Building the brand was the core of the creative work we did for Ockham," said Char Baxter, CEO of charbaxter.communications. "For a new company, launching a clear and compelling brand is as important as the technology itself. Every deliverable is designed to reinforce the brand--product names, new logos for both the company and salesmanagement.com, trade show displays, and a corporate identity kit that clearly articulates the unique benefits Ockham offers to the sales management marketplace. We're excited about being part of Ockham's team, and about our ongoing partnership to build the brand--and equity--of this high-profile company."
Ockham recently closed a major deal with Intel's Dialogic Division for the microchip company to use Ockham's software applications throughout its 500-strong North American salesforce. The division is Ockham's second customer after IBM Corp., which is using the applications to manage a salesforce of more than 5,000 people. Backed by a $2.25 million investment from Noro-Moseley partners, Ockham is in the early stages of raising its next round of venture capital, and projects revenues of $10 million in 2001.
About Ockham Technologies
Ockham Technologies was founded in 1999 by a group of experts in enterprise sales management. They developed a suite of integrated sales management applications designed specifically to support the decision-making processes of sales managers. The applications--called the SalesRazor series--are available through salemanagement.com, recently launched by Ockham as a destination web site for sales management. The site is supported by more than 60 partners, including CRMCommunity.com, Perks.com, Synygy, The Complex Sale and Smith James Group, Inc. Ockham recently acquired SalesDoctors Magazine, an online publication for sales tips and techniques, to further enrich content on the site.
Founded in 1991, charbaxter.communications worked with SAP America, Deloitte Consulting and Imlay Investments, then developed award-winning branding strategies for more and more technology leaders across North America. Clients included Sequent Computer Systems, Portland, OR; i•Cube, a Cambridge, MA-based company that was recently acquired by Razorfish; Dallas-based i2 Technologies; Clarkston•Potomac, Raleigh; and Atlanta-based companies such as SQL Financials (now Clarus), SynQuest, Inc., Optio Software and Manhattan Associates.
Today the agency's clients range from startups to established players who are including the Web in their branding strategies. Clients recently signed include MindLever.com, Raleigh, NC; Extant, Inc., Denver, CO; Magnet Communications, Atlanta, GA; and o2wireless Solutions, Atlanta, GA. charbaxter.communications closed 1999 with over $3 million in billings and a full-time team of 15 employees.
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