Char Baxter, CEO
Char Baxter Communications
770.934.0563 ext. 221
charbaxter.communications Expands Offices
Renovation More Than Doubles Existing Space
June 1, 2000 — Atlanta, GA — charbaxter.communications announced today that it has expanded its offices in northeast Atlanta to accommodate a growing creative team.
A national advertising agency, charbaxter.communications was one of the first brand-building agencies for technology and e-technology companies. Late last year, the firm purchased an office building adjacent to its headquarters at 2853 Henderson Mill Road, and recently completed connecting the two structures and renovating the new space. The acquisition increases the size of the agency's offices from 4,300 to nearly 10,000 square feet.
"We're excited about our new space and what it holds for the future of our agency," said Char Baxter, CEO of charbaxter.communications. "It enables us to further serve our growing client base, expand our in-house branding, advertising and marketing team, provide more space to our digital broadcast unit, and accommodate a new division soon to be announced."
The agency expansion is well-timed to meet the needs of a growing roster of clients. It also coincides with charbaxter.communications' launch of a new branding initiative - more.think™ - a new logo and a new advertising and public relations campaign that articulates the agency's booming growth in the technology and e-technology markets, as well as its depth of expertise in those fields.
The agency recently signed these new clients: Extant, Inc., Denver; MindLever.com, Raleigh; and these Atlanta-based companies-Firstwave Technologies, idMon Corporation, OckhamTechnologies, o2wireless Solutions, Porter & Associates, Prescient Consulting and RunEvent.com.
A 22-year veteran of the Atlanta technology scene, Char Baxter founded the agency in 1991 after years of experience directing marketing programs for Management Science America (MSA) and Dun & Bradstreet Software. SAP America, Deloitte Consulting and Imlay Investments were among the early clients for charbaxter.communications.
As the agency grew, it developed award-winning branding strategies for more and more technology leaders across North America. Clients included Sequent Computer Systems, Portland, OR; i•Cube, a Cambridge, MA-based company that was recently acquired by Razorfish; Dallas-based i2 Technologies; Clarkston•Potomac, Raleigh; LaserLink.net, Media, PA, recently acquired by Covad Communications; and Atlanta-based companies such as SynQuest, Inc., Optio Software and Manhattan Associates.
Today the agency's clients range from dotcom startups to more established players who are including the web in their branding strategies. charbaxter.communications closed 1999 with over $3 million in billings and a full-time team of 15 employees.
# # #