Vice President of Marketing
Magnet Communications, Inc.
Char Baxter, CEO
Char Baxter Communications
770.934.0563 ext. 221
Business Banking Solutions Provider Launches New Branding Strategy
Awareness Campaign Begins with Advertising, Web Site Development
Atlanta, GA—June 1, 2000—charbaxter.communications, a high technology advertising agency based in Atlanta, announced today the launch of a national branding campaign for Magnet Communications, Inc., a leading provider of web-based cash management, business banking and e-commerce solutions.
“We selected charbaxter.communications because the agency is extremely adept at distilling complex information into succinct, memorable branding messages,” said Maggie Scarborough, VP of Marketing for Magnet. “I’ve worked with many agencies over the years, and none of them have delivered creative so quickly and effectively as charbaxter.communications. They have the B2B, financial services and Internet technology experience and expertise to implement a successful branding campaign for our rapidly growing company.”
A growing number of North American banks are licensing Magnet’s Internet Banking Suite™, a set of secure, web-based cash management and business banking solutions to help them increase their service offerings to small and mid-sized businesses. Built from the bottom up for web technology, the Magnet Internet Banking Suite is scalable and bank-brandable.
“Banks can unify traditional cash management and new services delivery through a single gateway with the Magnet solution,” said Scarborough. “Business customers can access the suite with common browser software and enjoy immediate access to new services, enhancements and customer support. With the Magnet Internet Banking Suite, we’re helping all our customers ‘be the bank that business turns to.’ And with help from charbaxter.communications, we’re reaching out to a broader segment of the industry than ever before.”
Char Baxter, CEO of charbaxter.communications, said the agency is delighted to be part of the Magnet team. “Our branding strategy for Magnet begins with a print advertising campaign and proceeds through new work on the company’s web site,” she said. “Every deliverable we provide is geared toward reinforcing Magnet’s market position as a leader in the banking industry, building on its reputation as the firm that designed, created and implemented cash management systems that are the most widely used by banks today. It’s a great opportunity to take an established company and give it a powerful, fresh presence in the crowded e-business marketplace.”
About Magnet Communications, Inc.
Founded in 1996, Magnet has a distinguished management team of experts in banking, financial services and technology. Clients include Bank of America, California Federal Bank, SunTrust Banks, Inc., and the Royal Bank of Canada, all of whom are using Magnet’s Internet Banking Suite to extend innovative services to business customers via the Internet. Magnet is experiencing exponential growth, and recently moved its headquarters from Philadelphia, PA, to Atlanta, GA, quadrupling the size of its working space. The company has strong partnership alliances with IBM, Microsoft, BankServ, Cash Management Products, Inc., Home Account, and Home Financial Network, Inc.
Founded in 1991, charbaxter.communications worked with SAP America, Deloitte Consulting and Imlay Investments, then developed award-winning branding strategies for more and more technology leaders across North America. Clients included Sequent Computer Systems, Portland, OR; i•Cube, a Cambridge, MA-based company that was recently acquired by Razorfish; Dallas-based i2 Technologies; Clarkston•Potomac, Raleigh; and Atlanta-based companies such as SQL Financials (now Clarus), SynQuest, Inc., Optio Software and Manhattan Associates.
Today the agency’s clients range from startups to established players who are including the Web in their branding strategies. Clients recently signed include MindLever.com, Raleigh, NC; Extant, Inc., Denver, CO; Magnet Communications, Atlanta, GA; and o2wireless Solutions, Atlanta, GA. charbaxter.communications closed 1999 with over $3 million in billings and a full-time team of 15 employees.
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