Pardon us, but our web expertise does show occasionally, although we try our best to keep it under wraps. Meaning that as a client of Char Baxter Communications, you'll never be deluged by geek-speak. We can do it, but we know it doesn't impress. What does impress is the way we use Web sites as lead generation machines—key components of the integrated marketing services we offer. Not to mention the way we build them from the ground up to preserve, protect and promote your brand.
Our Web development team understands more than Java, Flash, ASP and PHP. They know that the electronic interface between you and your customers is an important sales and marketing tool. Not just a first-impression maker, if it's used correctly, but a prospect qualifier. The look of your site and the way it performs for your market are key, of course. But how does it perform for you? Is it leading your visitors down the right path from suspect to prospect? Is it intuitive? Easy to read and to navigate? Does it dispense with the bells and whistles, and clearly communicate the value of your brand to the marketplace? Is it flexible enough for you to update on your own when it's time to post a new press release or job opening? These are some of the acid-test questions our team applies to every web site they build. The same goes for any interactive project.
Here are some of the interactive services we offer:
- Strategy and Tactics
- Information Architecture
- Corporate/Product Site Design and Content
- Site Programming, Q&A and Launch
- Site Registration
- Optimization
- Banner Ads
- eCards
- Interactive Presentations
