What differentiates Char Baxter Communications from other agencies is our depth and breadth of knowledge in marketing strategy, creative development, and high technology, and our morethink methodology.
morethink is a multi-phased process with key activities and deliverables clearly spelled out for each phase. So you know what to expect and when to expect it. How is it different from the way other agencies typically work? We build as much time into the early phases, which include research and discovery, as we do in the later ones that focus on implementation and execution. That means we schedule the time we need to think about your project. It's a little like the adage, "Measure twice. Cut once." With
morethink, you don't waste time and money sending your creative team back to the drawing board because they missed the target the first time around.
